A White Paper on 4MAT Learning Design

By Dr. Bernice McCarthy, Creator of 4MAT
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Discover the Why, What, How, and If of Deep Learning

This white paper presents the core of the 4MAT model—a powerful, research-backed learning design that connects emotion with comprehension, action with reflection, and theory with real-world application. Developed by Dr. Bernice McCarthy, 4MAT transforms the way we design learning by honoring the natural learning cycle and the diversity of human thinking.

If you're an educator, trainer, or leader looking for a better way to engage every learner, this paper is your starting point.
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Why Download This?

Whether you're designing a classroom lesson, a leadership retreat, or a company-wide training initiative, 4MAT gives you the language, structure, and confidence to design learning that works.
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4MAT White Paper

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What's inside?

The Challenge

Why traditional instructional models fall short in today’s learning environments.

The 4MAT Solution

How the model moves learners through emotion, reflection, analysis, practice, and innovation.

The 8-Step Teaching Cycle

A practical framework for designing learning that sticks.

Skills for Impact

What educators and trainers need to implement 4MAT effectively.

Real-World Application

Case insights from education, corporate training, leadership, onboarding, and more.

Training & Certification

Learn how to become a 4MAT Practitioner or Trainer.
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