Master the Art of Learning & Teaching

Unlock your power and the full potential of your organization with 4MAT, a proven framework that leverages the advantage of diversity and whole-brain learning.

Welcome to 4MAT!

Calling all teachers, learners, instructional designers, speakers, leaders, managers, and even parents!
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Teaching, learning, designing instruction, speaking, leading, managing, collaborating, planning, and even parenting! If you want to get better at any of these skills, then you're in the right place!

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How can 4MAT possibly help with ALL of these things?

At the center is the learning human brain that perceives and processes, non-stop. Once you learn how we learn, you become a traveler with a map to explore the human mind.

4MAT is a framework for teaching and instructional design, for organizational learning, for manage and leadership, for communication and problem-solving.

Who is Dr. Bernice McCarthy?

The 4MAT model was created in 1979 by Dr. Bernice McCarthy, an award winning teacher with 25 years classroom experience. Her goal was to create a simple and effective model for teachers that would help them reach out to more students more often.

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How can we help you?

K12 & Higher Education Solutions

How do I get all my students to pay attention in class?
How can I make my lessons fun and engaging?

How can I bring about real transformation in my students?
How do I design my courses to meet learning standards?
How do I know if I'm a good teacher?
How do can I support my teachers as a leader?

Business & Workplace Solutions

How do I help my coworkers think more deeply about their strengths and weaknesses?
How can I build a cohesive team that respects diversity?
How can I design professional development courses that result in measurable results?
How do I structure my presentation to engage everyone? 

start WITH DR. BERNICE McCARTHY

4MAT Practioner
Guided Certification Track

Journey with Dr. McCarthy or a certified instructor on this guided process towards becoming a certified 4MAT practitioner.
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  • Variety of high quality content.
  • Feedback provided by Dr. McCarthy on reflections, journal entries, as well as available for messaging.
  • Live online coaching sessions on final lesson plan.
  • Group discount plans available. Contact us!
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"It was the best online course I have ever had due to the level of interactions I had via activities, feedback and of course a coaching session with Bernice. I really appreciated the last part with session design and getting feedback about it as I worked on it."
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Sara Redlarska
HR Business Partner, Learning & Development Team Leader, Soft Skills Trainer 
Northvolt, Poland
"I love the small bite-sized lectures.
The visuals were also helpful in understanding the concepts."
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summer jeongin park
Entrepreneur and Educator
get started!

4MAT Practitioner
Self-Study Certification Track

Become a certified 4MAT practitioner, journeying by yourself or with colleagues!
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  • Same high quality content as the Guided Track.
  • Switch to the Guided Track, any time!1
  • Live online coaching sessions on final lesson plan.
  • Group discount plans available.2
1 Contact us to get your special deduction from the price of the Guided Certification Track
2 Contact us for a discount for groups of four or more.
better when we're together!

4MAT Practitioner: 

In-person Certification Track

Contact us to schedule your 4MAT Practitioner Certification workshop with a 4MAT Master Trainer near you! The training can be customized depending on your industry and needs, and will usually require three or four days to complete.

Success Stories

Aveda

Using 4MAT to Create a Point of Difference Through Engaging Education Experiences

Center for Creative Leadership

Using 4MAT to Position "Design as a Strategic Advantage"

Grundfos Pumps

Using 4MAT to Build Sales Competency

Holland America Line

Using 4MAT to Engage a Diverse Audience

Learning Together

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Loved by the community:
"4MAT has given us a simple and effective tool to design our training. The active use of learning styles has made participant participation very strong. Our main target group is classes with mixed cultures and ... 4MAT had been one of the reasons we are able to reach all participants, despite cultural differences."

Patrick van Kappel

Education Consultant
Grundfos
"4MAT gave us a common language and frame for being equally adept at designing both the 'know how' and 'how to' of leadership development. In fact, an epiphany that many of us have had with all of our experience, education and training is that activity doesn't necessarily equal application."

Davida Sharpe

Director of Programs and Services
Global Product Development
The Center for Creative Leadership
"4MAT (is) a consistent framework for curriculum design that engages every learning style - so each learner becomes an active participant and connects with the information in a meaningful way. The result is a dynamic learning environment that allows learners to not just absorb information, but interact with it and apply it immediately, with the ultimate goal of helping them reach their professional and
personal potential."

Shelley Barnes

Executive Director
Aveda Field Education and Program Development
Aveda

Upcoming events

Teach & Lead with Confidence

Become a certified 4MAT practitioner.
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Media

Bite-sized animated videos for micro-learning.

Learning Activities

Special activities designed by Dr. Bernice McCarthy

Learning Community

Meet with Dr. Bernice McCarthy as well as learning peers.

Certification

Get recognized for your learning and growth.
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